we38 is not just a book. With augmented reality features you can deep dive into extra content such as videos, multimedia info-graphics or go straight to web links.
The corresponding icon, when displayed on a page, means that there is extra content to be activated. All you need to do is open the app and
click on the screen. The scanner will automatically detect targets, and the related digital interactions will appear e.g. a clickable button, a videoor a web page.
Once launched, you can move your phone away from the book!